A little while ago I wrote a blog post Who Needs Customers? and this is the sequel to it: The Story I ordered perfume from a prestigious perfume maker in Paris in November 2014, they were unable to deliver the goods and promised a refund on my credit card. This never happened. I cancelled my membership for a national marketing …
What Does A Market Have In Common With Marketing?
Everything is off to a good start: the sun is showing its face for the first time in days, it is freezing cold on this early morning, but there is an air of spring in the air. Saturday: it is my first market in 2013, Bärlauchmarkt in Basel. I am well prepared and full of anticipation we set out with a …